Is your shop positively portrayed in your community?
This workshop will give you the knowledge to boost the effectiveness of your public relation initiatives.
Communicate your shop’s PR priorities clearly and correctly.
Understand what PR is and how to use it to promote your shop.
How to properly promote and plan events for your shop including timeframes, budgets and outreach.
How to identify the pitfalls of PR and how to avoid them.
The proper and effective use of influencers in your PR outreach.
How to ensure your shop has a good reputation locally and has a welcoming environment when a customer calls or walks in.
How to handle negative PR.
Properly implement goodwill and word-of-mouth.
How to effectively work with and cultivate a relationship with the press.
How to create and use a press book for your business.
LENGTH OF WORKSHOP: 3 DAYS
Getting Your Point Across Workshop
CLIENTS MUST BRING TO THE WORKSHOP:
The shop’s pressbook if the business has one.
I went into this class thinking I didn’t know what public relations really was and wow, was I right! The scope is much broader than I imagined. I am leaving this workshop with a list of concrete actions that we have already started! – S.S
I have learned that there are many more people in my community that our shop can reach out to help and support. – S.B.
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We’ve got the answers. Get the details on how you can grow in this course.
Call us at 818.863.1077
Or Email us at scheduling@driveshops.com
