Even though they’re not government agencies, industry watchdogs and trade associations are some of the strongest allies a body shop can have. These organizations advocate, educate and [...]

If you own a collision repair business, it’s time to start thinking about diversification in a new way. Because in today’s competitive and ever-evolving automotive industry, diversification is [...]

If you’ve ever said, “There just aren’t any good techs out there,” you’re not alone. But here’s the truth: there are good people out there. The real question is, are […]

Collision shops often fail to market effectively not because they don’t want to, but because they don’t know how to apply digital marketing tools to a business built largely on […]

Many shop owners still overlook the power of a well-executed blueprinting process, failing to see the direct connection between blueprinting and financial success. Without a proper blueprint, [...]

Profitability in a collision shop isn’t just about knowing the right moves; it’s about getting your team to execute them. In my last column, we broke down how… Check out […]

New sales opportunities can significantly add to your bottom line.  Most collision repair shops rely on a steady flow of insurance work and walk-in customers to keep their bays full. […]

Before we go full throttle into a new year, it’s time to take a pause and give ourselves a self-assessment. Did you prioritize educating your customers or start really tracking your [...]

While visibility is crucial, earning a customer’s trust goes far beyond just getting them to walk through your doors. It’s about educating them on the repair process, setting clear expectations, [...]

In my previous article, I shared some foundational strategies for running a profitable collision shop, and one key point we touched on was the importance of understanding your customer base. […]