Developing Systems, Leaders, and Culture in an MSO

When you operate one shop, your presence directly influences the culture, performance, and customer experience. But in an MSO structure, your presence cannot be the primary driver. The quality of your business […]
How to Bet on Yourself and Scale Forward

For some, the next challenge in mastering an initial location isn’t simply to maintain success but to multiply it. That’s where the idea of … Check out Cassey’s entire column […]
Multiply Your Success

For many business owners, opening a location is a milestone achievement based on the culmination of years of hard work, reputation-building, and customer trust. Once that business is operating successfully, […]
Who’s in Charge Here?

Even though they’re not government agencies, industry watchdogs and trade associations are some of the strongest allies a body shop can have. These organizations advocate, educate and …… Check out […]
Diversification Isn’t Just for the Stock Market- It’s a Game-Changer for Your Shop

If you own a collision repair business, it’s time to start thinking about diversification in a new way. Because in today’s competitive and ever-evolving automotive industry, diversification is one of…… […]
Finding the Missing Piece: Smart Hiring in a Tight Tech Market

If you’ve ever said, “There just aren’t any good techs out there,” you’re not alone. But here’s the truth: there are good people out there. The real question is, are […]
Car Count Down? Market Smarter, Not Harder

Collision shops often fail to market effectively not because they don’t want to, but because they don’t know how to apply digital marketing tools to a business built largely on […]
The Correlation Between Blueprinting and Profitability in Collision Repair Shops

Many shop owners still overlook the power of a well-executed blueprinting process, failing to see the direct connection between blueprinting and financial success. Without a proper blueprint, shops run the […]
How Strong Direction Drives Compliance and Productivity in Your Collision Repair Shop

Profitability in a collision shop isn’t just about knowing the right moves; it’s about getting your team to execute them. In my last column, we broke down how… Check out […]
How Outside Sales Can Drive Growth for Your Collision Shop

New sales opportunities can significantly add to your bottom line. Most collision repair shops rely on a steady flow of insurance work and walk-in customers to keep their bays full. […]