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 How Outside Sales Can Drive Growth for Your Collision Shop
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By Carolyn Gray
In COLLISION SHOP, FenderBender
Posted February 17, 2025

How Outside Sales Can Drive Growth for Your Collision Shop

New sales opportunities can significantly add to your bottom line.  Most collision repair shops rely on a steady flow of insurance work and walk-in customers to keep their bays full. […]

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 Driving Profitability and Growth in Your Collision Repair Shop
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By Carolyn Gray
In COLLISION SHOP, DRIVE EDITORIAL, FenderBender
Posted January 31, 2025

Driving Profitability and Growth in Your Collision Repair Shop

Before we go full throttle into a new year, it’s time to take a pause and give ourselves a self-assessment. Did you prioritize educating your customers or start really tracking your [...]

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 What in the World Does KPI Stand For?
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By Carolyn Gray
In BodyShop Business, COLLISION SHOP, DRIVE EDITORIAL
Posted January 29, 2025

What in the World Does KPI Stand For?

KPIs are powerful tools for measuring performance, making data-driven decisions and improving communication across your business. For any business owner, KPIs serve as…   Check out [...]

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 From Awareness to Advocacy: How Educating Your Customers Can Drive Trust, Loyalty, and Referrals
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By Carolyn Gray
In COLLISION SHOP, DRIVE EDITORIAL, FenderBender
Posted January 24, 2025

From Awareness to Advocacy: How Educating Your Customers Can Drive Trust, Loyalty, and Referrals

While visibility is crucial, earning a customer’s trust goes far beyond just getting them to walk through your doors. It’s about educating them on the repair process, setting clear expectations, [...]

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 Executive Time: Taking Control of Your Business’s Future
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By Carolyn Gray
In BodyShop Business, COLLISION SHOP, DRIVE EDITORIAL
Posted December 16, 2024

Executive Time: Taking Control of Your Business’s Future

Here’s the thing: Even though we live in a world where it feels like actions are all that matter, the truth is that your journey starts with something you can’t […]

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 Understanding Your Customer Base to Drive Growth and Profits
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By Carolyn Gray
In COLLISION SHOP, DRIVE EDITORIAL, FenderBender
Posted December 11, 2024

Understanding Your Customer Base to Drive Growth and Profits

In my previous article, I shared some foundational strategies for running a profitable collision shop, and one key point we touched on was the importance of understanding your customer base. […]

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 Will the Real Business Owner Among You Please Stand Up?
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By Carolyn Gray
In AUTO REPAIR, BodyShop Business, COLLISION SHOP, DRIVE EDITORIAL
Posted November 18, 2024

Will the Real Business Owner Among You Please Stand Up?

Getting to the point of running and owning a successful collision repair facility — and not just seeing it as a job — takes time and hard work. But it […]

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 Do You Have a Hiring Blind-Spot?
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By Carolyn Gray
In COLLISION SHOP, DRIVE Client, Hiring Recruiting
Posted November 4, 2024

Do You Have a Hiring Blind-Spot?

Overcoming Staffing Challenges in the Automotive Repair Industry   Running an automotive repair shop comes with its share of challenges, but one of the most critical is finding and retaining [...]

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 Use a Profit Formula for Collision Shop Success
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By Carolyn Gray
In COLLISION SHOP, FenderBender
Posted October 30, 2024

Use a Profit Formula for Collision Shop Success

My experience spans two-person collision shops to larger multi-shop operations (MSOs) with millions in annual sales. Regardless of size, one common theme emerges: profitability. It’s often [...]

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 How to Keep Your Pipeline Full as a  Collision Shop Owner
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By Carolyn Gray
In COLLISION SHOP, DRIVE EDITORIAL, FenderBender
Posted October 14, 2024

How to Keep Your Pipeline Full as a Collision Shop Owner

In the collision repair industry, a constant stream of work is key to both profitability and sustainability. The nature of the business means that delays can occur—whether it’s waiting on […]

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DRIVE, North America's leading management training and software company, caters to independent auto repair, collision, truck, and tow business owners. With a history of over 30 years, DRIVE offers cutting-edge workshops, coaching, marketing solutions, and software specifically designed to help and empower these professionals.

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